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gambling harrah's to buy horseshoe

Harrah's has agreed to buy out all the Horseshoe properties. They're going to keep the Horseshoe brand name. No word on what effect this could have on the World Series of Poker. Link (via Casino [ptz])

Update: looks like this should not have any effect on the WSOP as of yet, since Harrah's is not buying the Las Vegas Binion's Horseshoe:

Becky Binion owns Binion's Horseshoe, which is not part of the transaction, and she retains the rights to the Horseshoe brand in Nevada. But Loveman said Harrah's is in talks with her about buying the casino and using its brand in Nevada.

Jack Binion is the owner of Horseshoe Gaming and has rights to the brand outside of Nevada. Loveman said Jack, one of the most respected casino operators, will remain as an advisor to Harrah's as it looks to expand the brand in the United States and overseas.

September 11 2003 | permalink(20 players) | 0 pointers
comments

They can't buy the horseshoe...they just can't!

Posted by: Fil on September 12, 2003 06:53 AM

Great article on the deal!

*This is a great deal for Harrah's. The company has spent the past several years getting picked apart by Ameristar and Horseshoe in the markets they share.
*So the fair game will probably go. About half of Harrah's properties are littered with Continuous Shuffling Machine (CSM) Blackjack games, which is basically a slot machine on a table. It is designed so that it can't be beaten by card counters, but it also chases away big bettors. With that attitude, expect the single-deck games to go.
*The Binion staple, "Everyone eats for free," will also go. The Horseshoe properties are to be integrated into Harrah's Total Rewards 2 program, which offers significantly reduced comp power -- particularly for table games players.

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