new two-tiered world poker tour satellites announced
The WPT today announced that it is rolling out a 2-tier satellite system, in partnership with casinos around the US. Casinos will run satellites locally, and the winners of those will receive entry into a $2,600 buyin single-table satellite at the Bellagio, plus airfare and accomodations. The single-table satellite winners will then win a $25,000 seat in the WPT championship event in April.
To maximize the value of the WPT Satellite program for both parties, the WPT will provide promotional assistance to each participating casino. This package includes artwork for advertising, promotional materials, templates for signage, promotional video, DVDs and publicity materials to build the buzz for the event. The winner of the WPT Championship will be profiled in the final televised show--spotlighting his journey to the finals and the casino. Casinos are also offered the opportunity to share in the proceeds from the sale of WPT merchandise.
Initial casinos that have enthusiastically signed up include Turning Stone Casino Resort (Verona, NY); Players Casino (Federal Way, WA); Spirit Mountain Casino (Willamina, OR), Village Club (Chula Vista, CA), Divi Carina Bay Casino (Christiansted, Virgin Islands), Wildhorse Casino Resort (Pendleton, OR), Six Card Charlies (Long Beach, WA), Planetpoker.com (online), and AbsolutePoker.com (online).
It's a great move for the WPT, regional casinos, and players. Players get an easier way into the WPT main event, the regional casinos get additional revenues from the satellites, and the WPT gets to "monetize" their tremendous regional influence on poker by charging the regional casinos licensing fees to officially join the World Poker Tour and getting their merchandise in more channels. I expect many more casinos to join the program soon.
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